Bye, Bye Brat Summer, Hello H&M Fall

Photo Credit: : H&M Instagram 

Seasons come and go, but Charli XCX is here to stay. As the world is still buzzing from the aftermath of Brat Summer, many are wondering what's next for Charli XCX. The Brat summer hype will continue as H&M prepares to launch its A/W 2024 Campaign starring Charli XCX on September 26th.

Known for her fearless fashion sense and boundary-pushing music, Charli XCX has become a style icon for the Gen Z crowd. Her brand embraces individualism, bold aesthetics, and an unapologetically fun attitude.

What is Brat Summer?

For readers older than the millennial generation, let me explain the term "Brat Summer ". Brat Summer has become the summer mood for those who embrace a rebellious yet playful attitude toward life and fashion. Originating from Charli's sixth studio album title, Brat, this catchy phrase embraces a wild spirit, neon colors, obnoxious sunglasses, and a nostalgic nod to Y2K fashion.

Why is H&M x Charli XCX the perfect partnership?

H&M has a long legacy of making high-end fashion trends accessible to the masses. This new partnership aligns seamlessly with the Brat Summer movement, giving trendy fashion lovers exactly what they need to keep the party going while on an affordable budget. Faux Fur jackets, knee-high boots, and statement sunglasses are items we can look forward to "adding to cart" this fall.